Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand.
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Why Starbucks Failed In Australia | CNBC
4:14 “serves almost 35 million Australian customers”.
Wow, just wow. The population of Australia is roughly 25 million. There are only 3 states/territories (Queensland, New South Wales and Victoria) with any Starbucks! For a whole continent there are only 46 Starbucks! I live in Western Australia and I am 3,330.1 km away from the nearest Starbucks!
can’t wait until sbucks will fail in Indonesia soon lmfao whenever I see starbucks there are only like atleast 2-7 people but locals mostly choose chatime (boba teas) instead.. lets be honest, sbucks is overpriced than boba teas
Australia has great coffee everywhere. They are too smart to pay $5 for a cup of mediocre coffee. Americans are a hype nation and they fall for the cool factor. They become fanboys easy. Australia’s just wants a cup of good coffee. I’ve had good coffee from Nicaragua, Cuba, Mexico and Australia, France , Portugal, and Spain as well as Italy. All of it was better than Starbucks. Hell Tim Hortons in Canada is better coffee than starburst.
Jesus, the amount of anti-Australia comments, far out. Relax people. There are a lot of Italian influences here, it’s not just espresso. Considering at the 2016 census 1 million Australians claimed some Italian ancestry, I think we can be proud of having an established espresso drinking culture. Now enough with the insults.
😂😂 the amount of aussies in here so proud of Starbucks not making it is ridiculous! I guess when you don't have much of a food culture you have to be proud of something. It appears this is something to be proud of? This is hilarious considering the only food Australia is known for is vegemite 😂😂🤢🤮 I don't think Australians know what tastes good and what does not when you take the whole vegemite thing into consideration.
Peter Goezinya HAHAHA actually I don’t mind the taste of Vegemite. It’s very LOW CLASS food though! I don’t eat it. Anyway do you know Vegemite is just an Aussie version of Marmite. The British invented it, not us!!!
@A F you guys like vegemite. That pretty much disqualifies you guys from determining what "tastes good". I'm sure there are tasty dishes in Australia,but vegemite??! It's kind of like smoking hay and claiming to be a cigar connoisseur
Peter Goezinya Hahaha thanks! Nice to know you were just joking! Actually I don’t mind the taste of Vegemite, I don’t see it as disgusting in terms of taste, but more I see it as very LOW CLASS food 😂😂😂!
@A F all in good fun! I am seriously just fukin around. Yes,vegemite is disgusting to everyone in the world but you guys,but I truly don't believe that is reason enough to say you guys don't have good taste. Thanks for not getting crazy aggressive over my joke
I heard Starbucks put their drive-up windows on the wrong side & Australian drivers had to reach way over their consoles, gear shifts & hand-brakes to get their order, so Australians just said tahellwithit.
there's a small cafe that's located very near to where I live and I've gone there for years for coffee, some of the best coffee I've had. Starbucks could never do better nor appeal to me the same way they did.
I'm an Aussie who lived in the US for a year. I think it's the fact that we want to taste the coffee. Starbucks coffee is really disgusting which is probably why they put so much sugar in it. The prices are high, it's not welcoming. But the biggest problem is probably the bad reputation that Starbucks has. There is the saying that if you want to find an American go to Starbucks. Because the only people in Starbucks are either tourists or Americans living in Australia. For many people it's rather embarrassing to go there.
That and the fact that coffee shops sell different food. The menu in American coffee shops and Australian ones are very different. Most of us go for our favourites rather than try new things first thing in the morning.
one word, "competition" bad baristas don't last long, spoiled for choice, making a good coffee isn't enough, even making a great coffee can be undone by rude customer service because there is another barista that makes a great coffee nearby, even making a great coffee with a smile can be undone with just one ordinary coffee served up just once, yep it is a tough market in Australia
7-11 at where I live sells canned coffee at literally less than 50 cents, and honestly it tastes better than $5-6 starbucks. There's also 7-11 cafe that brews coffee by actual human, which is also great, at a cost of $1. People are still buying starbucks though, probably because they didn't trust 7-11 in terms of coffee. Most people would rather just follow the trends than try something different. Even when they try it, they would have a bias against what they were accustomed initially.
Agree with Aussies...mostly very bitter coffee, plus cafes filled with weirdos all day so you have to fight for a seat in many USA cities. Not to mention absurd prices for plain coffee and tea. McD’s and Dunkin have them beat by a mile...
SevenEleven is cheaper and tastes better, and literally everyone else from the Chinese bakery up makes better coffee than Starbucks. Aussies in Starbucks are there for either the cakes, or to recharge their phones and get out of the wind.
"appetite for Starbucks brand" is just a way of saying that US coffee tastes like burnt toast, so Starbuck's repackaging of Nescafe instant coffee powder was an improvement.
Not only coffee culture from Italy and Greece, but also from Vietnam. We Aussies have access not only to some of the best coffee in the world, but also superb service in an environment that is the opposite of the "production line" approach in Starbucks. In Starbucks one person takes your order, someone else makes your coffee, then yells your name, often incorrectly. In a typical cafe, you may well already know the barista by name as they make your coffee for you while having a short conversation. They may well know you by name too. It's a far more friendly atmosphere, and the coffee is better. Seriously, why did Starbucks expect their inferior product to sell when they sold it for 30-50% more than the cafe's 10-20 meters away? Of course they tanked. Now we play the game of "Spot the tourist" as they line up for rubbish.
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